When I tell people what I study, a lot of them ask me what PR is.
No, I am not queuing up after the hundreds of thousands of scholars and practitioners who looked for an all-embracing, globally applicable definition of Relations (Spoiler: They haven't found it yet). But, if you want to know, I will recommend you my friend Susanna's blog, who recently wrote about defining PR.
I want to tell you why I want to work in PR, what - in my opinion - you need in that industry and what it is for me. And because it is all about visualisation nowadays, I will do that with the help of my little word cloud I created:
created with Wordle |
So, what is PR then (no, still not a definition, rather an outline)? Back then, I used to associate PR mostly with Press Releases and Press Conferences, but I have now realized that it is so much more than that! Public Relations is a serious and important profession. A practitioner is not just someone who likes to annoy Journalists.
I want to be a PR practicioner, because I think it is the perfect job to apply my Creativity, Communicating and Digital Skills. You need to be Outgoing as there's a hell lot of Networking to do to be successful. The good thing is, I am really good at that and I realize that, especially since I've been living in Southampton, I am improving more and more. I am being quite realistic knowing that I will probably Work my a** (sorry) off to meet all the nice Deadlines.
Still, I think it is a great business and so Fast Moving you can shine with your Flexibility! Nowadays, it is not only sending your Message to the Media with the hope to be in the News tomorrow. You have so many more Channels to reach your Audiences! Just look at all the different Social Media platforms like Facebook, Twitter or LinkedIn! It is not just Writing messages for your Stakeholders, it is Developing Relationships, managing and marketing your Content, and that all with a clear Structure.
Last, but not least, Research has shown that PR is the best industry to work in. Just kidding, but I needed to place 'research' somewhere...