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Wednesday 19 October 2016

How Mitsubishi wins Social Media this week

So there's this comedian, Ralph Ruthe, he makes funny cartoons and I follow him on Facebook. Today, he posted this:



What he's saying is that he's going on tour for 6 weeks and that his wife needs their car because she'll have twins soon. As you can see, he tagged a couple of car producers and rentals asking for a car for his tour. If I was a social media-personality, I would probably do this more privately, but fair enough. This guy is making money with his comics, but he's not incredibly rich (and the comics are pretty funny!).

That's when Mitsubishi stepped in offering a Mitsubishi Outlander Hybrid:


The astonishing thing is that Mitsubishi wasn't even tagged in the post, but reacted quickly in the right way! Chapeau, Mitsubishi's social media team, well done! Right time, right place!

And because it's hump day, this is my favourite Ruthe comic (probably because it's PR related haha):

Source: www.ruthe.de


Translation:
"I thought dolphins saved shipwrecked!"
"We have an awesome PR agency!"

PS. He does have a Facebook page with English comics:
https://www.facebook.com/RutheCartoons/

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